AlcoSense Pro & Ultra Win Red Dot Product Design Award 2016

Wednesday, March 30, 2016

AlcoSense Laboratories, a small company based in Maidenhead, Berkshire has been awarded the international distinction of the Red Dot Award for exceptional product design against competition from multinationals including, Dell, Lenovo, LG, Apple, Logitech and many more. A total of 5,214 products from 57 nations were assessed by a jury of 41 independent designers, design professors and specialist journalists to decide the winners of the 2016 Red Dot Product Design Award, with the AlcoSense Pro and Ultra breathalysers winning the “Red Dot Award: Product Design”.


Red Dot has been an internationally recognised design award since its inception in 1955 and is recognised as a quality label for excellent product design. Past prize-winners include Siemens in 1995, Apple in 2001, BMW in 2007, LG in 2008, Porsche in 2012, Lenovo in 2013, Bose in 2014; and Dell in 2015.


Designed in the UK and Launched in December 2015, the AlcoSense Pro & Ultra are the culmination of 3 years R&D and reflects AlcoSense’s values of simplicity, functionality and precision. The result is a breathalyser with near Police level accuracy and several patented innovations which bring a level of performance & ease of use previously unseen in the industry.

 AlcoSense Pro and Ultra win Red Dot Design Award

The AlcoSense Pro and Ultra are the first consumer breathalysers to feature Police sensors for ultimate accuracy and a full graphical user interface. The world’s first to accurately read cross border without manufacturer adjustment; just select the country in the menu & it automatically adjusts to local standards (patented). For ultimate simplicity BlowCoach (patented) dramatically reduces the user’s learning curve while increasing breath sample accuracy by showing live on-screen feedback while blowing.


The product’s external design also impressed the jury by reflecting these values in a refined the external form with precise split lines and slide action with hidden mechanism, invisible battery compartment and backlit mouthpiece hole for use in low light conditions.


The AlcoSense Pro and Ultra will be exhibited for one year from July 2016 in the Red Dot Design Museum in Essen, Germany.


AlcoSense Managing Director, Hunter Abbott said: “We’re a small British company making a niche product with the goal of being the best in our industry, working hard to innovate and keep ahead of our competitors from the Far East and US. To be considered for a Red Dot award against leading deign led brands other industries like Porsche, Bose and LG was amazing. To learn that we had won a Red Dot Design Award for not just one, but two of our products brought a tear to my eye. I’m exceptionally proud of everyone at AlcoSense Laboratories and thank them for their unwavering commitment to product quality and innovation which has enabled us to win this award and bring something truly ground-breaking to market. I can’t wait to see it on display in the Design Museum in Essen.”


Professor Dr. Peter Zec, founder and president of the Red Dot Award said: “With their performances, the Red Dot winners not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions.”




About the Red Dot Design Award:

The Red Dot Design Award is an international product design and communication design prize awarded by the Design Zentrum Nordrhein Westfalenin Essen, Germany.

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information:


Press Contacts:



Kevin Monks
PR, Communications & Social Media Manager
AlcoSense Laboratories
Unit 3, Maidenhead Enterprise Centre,
off Cordwallis Street
Maidenhead SL6 7BE
United Kingdom

Tel: +44 (0) 1628 779751



Red Dot:

Catharina Hesse
Communications Manager
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen

Phone: +49 201 30104–50


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