Two-thirds of drink drivers killed are young men who drink and drive for 'fear of missing out' (FOMO)
Friday, December 02, 2016
Two-thirds of all drink-drivers killed on UK roads are young men. This Christmas the government is to target young men who drink and drive for 'fear of missing out' (FOMO).
Nearly two-thirds (62%) of all drink-drivers who die in collisions are young men, according to Department for Transport figures. They also show that 20% of this age group had driven after having two or more drinks, despite this doubling the chances of them being involved in a fatal accident.
Believing a 'fear of missing out' among young men is fueling drink-driving the Government is making it the theme of this year's THINK! Don't Drink Drive campaign. Advertisements showing FOMO written on the side of a pint glass will run for the month-long campaign.