AlcoSense helps keep 2018 Gumball 3000 safe and secure

Friday, July 20, 2018

In London’s King Street leading to Covent Garden piazza on Sunday morning 5th August 2018 at 10am, celebrities (including David Hasselhoff, rapper Eve, DJ megastar Afrojack, US veteran hip hop star Bun B plus superstar YouTubers and E-Gamers FaZe Clan and Clout Gang) will start a 3000 mile drive in a jaw dropping fleet of supercars - Pagani, Bugatti, Ferrari, Lamborghini, Porsche, Aston Martin, Koenigsegg, Nissan, Apollo, AMG Mercedes, Jaguar, Bentley and Rolls Royce alongside futuristic concept cars.   

From London’s Covent Garden via Chantilly in France, over the Alps to fashion capital Milan, on by air to Japan taking in Osaka, Kyoto, Mt Fuji and finishing in Tokyo, this year’s Gumball 3000 Rally will celebrate its 20th Anniversary in style.  Comprising a week long festival of free live music concerts, world-class parties and spectacular car shows, the annual Gumball 3000 Rally is viewed by live crowds of over one million fans and a televised and online audience of over 100 million households in 60 countries.  

But with all the high-roller glamour and partying, safety comes first.  

Each driver must be fit to drive and comply with local country alcohol driving laws at each stop along the route, despite the parties the night before.  The AlcoSense Ultra will be used by Gumball to breathalyse every driver each morning from the Start in London (5 August), along the route, to the Finish in Tokyo, Japan (12 August).  

This year’s Gumball will need to cope with drink drive limits varying from 0.80%oBAC (UK) to 0.30%oBAC (Japan) observing local driving laws en route. The AlcoSense Ultra has an in-built database of over 50 countries' drink drive laws, so that all the user needs to do is select the country they’re in, and the unit sets itself to alert at the local limits - making it ideal for cross-continental travel. 

Maximillian Cooper, CEO of Gumball 300 said, “It’s great to have AlcoSense working with us. Gumball is about enjoying a week of the best of everything but putting safety first - and as the most trusted brand in breathalysing AlcoSense is the obvious partner for us to work with.”

Hunter Abbott, Managing Director of AlcoSense breathalysers commented, “We are delighted to be working with Gumball again in its 20th year.  The 3000 mile road trip starts in London on the 5th August and takes in some amazing Alpine scenery in France and Italy before driving through spectacular Japan, giving the AlcoSense Ultra the chance to showcase its worldwide database of drink drive limits.  Drivers will be breathalysed each morning before the next leg of the rally helping to ensure safety for all concerned.  Drivers will also be provided with a twin pack of the AlcoSense NF Single Use Breathalyser to comply with local French law." 

The AlcoSense Ultra uses the same 200mm2 professional fuel cell alcohol sensor as several UK, US & European Police breathalysers, taking accuracy, reliability and dependability to a new level. It utilises professional grade breath sampling system to measure the blow pressure, flow rate and volume of breath exhaled, making sure only the most accurate deep lung air is measured.  To improve accuracy even further, readings are fine-tuned according to temperature.   

Not only does the AlcoSense Ultra show the user’s reading, it will alert them if they are close to or over the limit - and even tell them how long it estimates until they’ll be completely sober.  AlcoSense Ultra, available from for £249.99 inc VAT.

The Gumball 3000 Charitable Foundation, established in 2013, supports youth based projects throughout the world in low-income communities, giving underprivileged youth the opportunity to realise their potential.  Since then, over two million dollars has been raised and invested in recreation, education and infrastructure, including projects for the Nelson Mandela Children’s Fund, the Tony Hawk Foundation, the Westway Trust, Laureus Sport for Good Foundation, the Sir Simon Milton Foundation, When You Wish Upon A Star Support 4 Grenfell. 



Note to Editors


Every breathalyser has an accuracy tolerance and the AlcoSense Ultra has some clever software to eliminate under-reading.  Instead of having a tolerance of +/-0 10%oBAC, the AlcoSense Ultra’s tolerance is +0.07%oBAC.  This means that the Ultra will read a little on the safe side but not too low.


Most issues while doing a breath test are caused by either blowing too hard, too soft or not for long enough and with some breathalysers this can cause inaccurate results.  The AlcoSense Ultra’s ‘BlowCoach’ shows you real-time on screen feedback of how you’re blowing.  Should you get it wrong, the Ultra uses its on-board sensors to diagnose exactly why the test failed and gives you tailored tips so you can quickly get it right next time.  AlcoSense’s BlowCoach dramatically reduces the learning curve when using a breathalyser and makes the operation of the device extremely simple.


The AlcoSense Ultra will also work with your own self-imposed limit, for example, half the alcohol driving limit.  Simply select ‘Limit’ from the main menu to adjust it to the limit you require.


Unlike any rival brand, it will also protect you from inaccuracy caused by ‘Sensor Saturation’ caused when extremely high levels of alcohol are blown directly into the sensor.  Normally, this happens when a breath test is performed shortly after drinking, when alcohol is still present in the mount and the sensor becomes overloaded.  Readings taken after a saturation event can be unreliable until the sensor recovers.  For your safety and protection, rather than allowing potentially unreliable readings to be shown, the AlcoSense Ultra will enter a protection mode which allows the sensor to recover before allowing further tests.


The AlcoSense Ultra is manufactured under ISO13485 conditions.  


Note:  In France, the law also requires each driver to carry two AlcoSense Single Use NF breathalysers for use with the local police forces if required.


For further information, a phone interview with Hunter Abbott, MD of AlcoSense and a British racing driver, a demonstration of the AlcoSense Ultra against a £13,000 police evidential breathalyser, or further high res images, please contact:  [email protected] or [email protected]


Press accreditation for the Covent Garden START on 5th August 10am will be available via Abena Mills: [email protected]


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